Оригинальная article was published in RIA Novosti
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idea of «made in Russia» is rapidly changing from decade to decade. Until the end of Soviet-era international press is perceived as the city of Moscow, built around the Kremlin and Lubyanka, and the Soviet Union - as the birthplace of the Marxist ideology, the cold war, the heavy industry and space exploration.
for ten years that followed the collapse of the Soviet Union, the destruction of industry and impoverishment population, "made in Russia" is always forced to think about the negative and dangerous stereotypes: an international mafia, the richest oligarchs, easy money, illegal Trading of all kinds, exports of vodka or weapons.
While Japan has sold Toyota and Sony, America - Coca-Cola, Microsoft and General-Motors, Germany traded Mercedes or Bosch, France - subjects luxury, Chanel, Vuitton and Hermès, Russia does not offer any goods, which could have dreamed of consumers in the world.
Even worse, of course, was that the Russian youth and the new bourgeoisie wanted only goods imported from abroad. 1990 still presented a big surprise with respect to the West «made in Russia». Marxists have long said that the Soviet model of secretly preparing a prototype of the "new man", but it was the Russian women, suddenly become the best export product Russia. On the tennis courts or fashion shows around the world, they have introduced a sample Russian beauty and has shown a dazzling image of the country.
next decade, since 2000, once again profoundly changed the image of Russia abroad, as well as the idea of «made in Russia». Lubyanka and tennis players were almost forgotten, but for the western press Russia became the birthplace of Gazprom. Many critiques have focused on Russian oil and gas exports, and were reduced to two conclusions: explosive increase in the price per barrel is the main cause of the economic health of the country, as Russia threatened by "Dutch disease". These tests do not take into account progress in other sectors of the economy. Russia has become the third largest grain exporter, sold many industrial projects, such as The Russian GLONASS system (satellite system GPS).
Russia, which had in the early 2000's Heavily Indebted graduated in 2010 with nearly $ 500 billion of currency reserves, despite the financial crisis, and GDP growth over the decade has averaged 6%. Unlike many Western countries, Russia should no longer to borrow money abroad to pay its civil servants. To say that these successes are due solely to oil, is not true. Method economic management, pragmatic and active, is also very important. This model, made in Russia ", has proved itself, but, curiously, is not yet export product.
In Russia, along with economic recovery in the last decade has revived some enthusiasm in relation to goods «made in Russia ». In the minds of Russian consumers is a small revolution, the important place which is Cheburashka. This soft toy like a teddy bear, developed in Soviet times, became a national symbol in Russia. It paved the way for what is in Western Europe called ethnic goods. The Russian company Bosco, which puts the country's sports teams, as well as relatively rich clientele, not mistaken, is made of Cheburashka this national symbol. There are other examples, such as the success of apparel for young Russian designers who knew how to play characters, motifs and national forms, such as Antonina Shapovalova or Denis Simachev.
After a decade of regaining control, reindustrialization, modernization and innovation once again become national priorities. In industry, many projects were launched, such as the development of nanotechnology. In addition, there was much talk about Russian hybrid electric cars at prices that defy any competition. Russian computer scientists create an operating system, and the new iPhone 4G (both in the text - approx. Perevi.) completely made in Russia, will be available through a few months. This is the first phone with GPS, GLONASS uses. While over cross-Franco-Russian year, you can also remember buying a Frenchman Jacques von Polje watch factory "Raketa", which not only the oldest in the country, but also the last factory in Russia, producing watches.
is very important that now the Russians perceive produced in Russia is not as something outdated or backward, but as a contemporary that can be worn with pride. Furthermore, the development of brands and products «made in Russia» will help to affirm Russia on the spot, which is her own: in the developed economies of the world. In the air, hovering spirit of creativity, and it is reasonable to assume that the «made in Russia "впереди большое будущее.
for ten years that followed the collapse of the Soviet Union, the destruction of industry and impoverishment population, "made in Russia" is always forced to think about the negative and dangerous stereotypes: an international mafia, the richest oligarchs, easy money, illegal Trading of all kinds, exports of vodka or weapons.
While Japan has sold Toyota and Sony, America - Coca-Cola, Microsoft and General-Motors, Germany traded Mercedes or Bosch, France - subjects luxury, Chanel, Vuitton and Hermès, Russia does not offer any goods, which could have dreamed of consumers in the world.
Even worse, of course, was that the Russian youth and the new bourgeoisie wanted only goods imported from abroad. 1990 still presented a big surprise with respect to the West «made in Russia». Marxists have long said that the Soviet model of secretly preparing a prototype of the "new man", but it was the Russian women, suddenly become the best export product Russia. On the tennis courts or fashion shows around the world, they have introduced a sample Russian beauty and has shown a dazzling image of the country.
next decade, since 2000, once again profoundly changed the image of Russia abroad, as well as the idea of «made in Russia». Lubyanka and tennis players were almost forgotten, but for the western press Russia became the birthplace of Gazprom. Many critiques have focused on Russian oil and gas exports, and were reduced to two conclusions: explosive increase in the price per barrel is the main cause of the economic health of the country, as Russia threatened by "Dutch disease". These tests do not take into account progress in other sectors of the economy. Russia has become the third largest grain exporter, sold many industrial projects, such as The Russian GLONASS system (satellite system GPS).
Russia, which had in the early 2000's Heavily Indebted graduated in 2010 with nearly $ 500 billion of currency reserves, despite the financial crisis, and GDP growth over the decade has averaged 6%. Unlike many Western countries, Russia should no longer to borrow money abroad to pay its civil servants. To say that these successes are due solely to oil, is not true. Method economic management, pragmatic and active, is also very important. This model, made in Russia ", has proved itself, but, curiously, is not yet export product.
In Russia, along with economic recovery in the last decade has revived some enthusiasm in relation to goods «made in Russia ». In the minds of Russian consumers is a small revolution, the important place which is Cheburashka. This soft toy like a teddy bear, developed in Soviet times, became a national symbol in Russia. It paved the way for what is in Western Europe called ethnic goods. The Russian company Bosco, which puts the country's sports teams, as well as relatively rich clientele, not mistaken, is made of Cheburashka this national symbol. There are other examples, such as the success of apparel for young Russian designers who knew how to play characters, motifs and national forms, such as Antonina Shapovalova or Denis Simachev.
After a decade of regaining control, reindustrialization, modernization and innovation once again become national priorities. In industry, many projects were launched, such as the development of nanotechnology. In addition, there was much talk about Russian hybrid electric cars at prices that defy any competition. Russian computer scientists create an operating system, and the new iPhone 4G (both in the text - approx. Perevi.) completely made in Russia, will be available through a few months. This is the first phone with GPS, GLONASS uses. While over cross-Franco-Russian year, you can also remember buying a Frenchman Jacques von Polje watch factory "Raketa", which not only the oldest in the country, but also the last factory in Russia, producing watches.
is very important that now the Russians perceive produced in Russia is not as something outdated or backward, but as a contemporary that can be worn with pride. Furthermore, the development of brands and products «made in Russia» will help to affirm Russia on the spot, which is her own: in the developed economies of the world. In the air, hovering spirit of creativity, and it is reasonable to assume that the «made in Russia "впереди большое будущее.
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